Tampa SEO is passionate about finding local businesses in Tampa Bay more customers.  That doesn’t just mean that we focus on SEO, SEM, social media marketing, and pay per click marketing, we also like to give our customers advice on offline marketing as well.

We’ve found that a ton of our customers are spending much more of their marketing dollars on traditional media – radio advertising, direct mail, newspaper advertising, and the like.  Tampa SEO would love to help businesses in the Tampa Bay area gain the maximum ROI (return on investment) for all of their marketing spend – not just their online marketing.

With that said, we’ve compiled a list of radio stations & costs associated with advertising with each radio station in Tampa.  Radio advertising provides great reach for almost any industry and should definitely be considered when putting together your marketing plan.  Being located in Tampa provides some excellent benefits to radio advertising rates – the rates are generally cheaper!

Done correctly, radio advertising goes hand-in-hand with SEO.  Here’s the top tips we like to discuss with our clients when we discuss radio advertising in Tampa, FL.

1. If you do not have a great search engine optimization campaign to compliment your radio campaign, you’re wasting money.

When a user first hears a radio advertisement in Tampa or any other location, they may catch only a portion of the message.  They might miss your business name, your company phone number, or other information that would lead them directly to your business.  That doesn’t necessarily mean that they missed your call to action.  Your radio advertising message may have sparked an interest in the consumer and driven them to find out more information.

Where do people search for more information today?

Google, Yahoo, and Bing!

You may have sparked an interest in your particular consumer, who will end up going to a search engine to find more information about your industry, and how your company’s products and services may help them accomplish a task or solve a problem.  This is an informational search and typically begins with a non-branded keyword.  If your search engine optimization efforts don’t allow your website to rank highly for that particular keyword, your competition will receive a portion of your radio advertising cost.

SEO & Radio Advertising Go Hand in Hand

Don't Start a Radio Advertising Campaign Without Great SEO Strategy to Maximize ROI

2. Do you have an idea of your return on investment for your radio advertising?

Tampa SEO constantly comes across small businesses in Tampa Bay that do not track their ROI for their advertising spend.  With radio advertising rates in Tampa costing between $30 – $400 per spot, that’s a lot of un-allocated spend!  Do not start a radio advertising campaign without having a plan to track your ROI from your radio advertising costs.

Here are a few easy ways to track your radio advertising costs:

  • Use a separate phone number that allows you to track the number of incoming phone calls from your radio ad
  • Use a subdomain to drive traffic to – IE: radio.tampaseo.com
  • Use another page to drive your radio traffic to – IE: tampaseo.com/radio

These ways are much more reliable than remembering to ask each new customer where they first heard about your business.


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Posted in: Blog, Radio Advertising Tips, Slider by on May 3rd, 2011 Comments (1)
One Response to “If You Spend Money on Radio, You’d Better Have SEO. Here’s Why.”
Elizabeth May 5, 2011 at 4:21 pm

Thanks for the great ideas!

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