Tampa SEO has a ton of clients who use WordPress.  Wordpress is a great content management system (CMS) and has some great features for a small business.  Wordpress is easy to use, pretty powerful, and out of the box it is pretty decent for SEO.

Here are Tampa SEO’s Top 6 Tips for WordPress SEO

Wordpress Logo

WordPress SEO Tip #1: Redirect www to non www using a permanent 301 redirect in .htaccess.

The SEO problem here is that Google sees www.example.com and example.com as two completely separate websites.  Wordpress understands this, but by default, WordPress does not change your .htaccess for you.  With that said, the very first thing that Tampa SEO will do when optimizing a WordPress website for SEO will be to create a permanent redirect in our client’s .htaccess file.

See SEO change number 2 for specific instructions on how to set up a www redirect for maximum WordPress search engine optimization.

WordPress SEO Tip #2: WordPress has silly permalinks by default.  Change these permalinks for better SEO visibility.

Search engines look at URL structure, incoming links, and anchor text to gain an better understanding of what your WordPress website is about.  The default WordPress permalinks can be a problematic piece of the SEO puzzle if not done correctly.  However, changing your WordPress permalinks can be somewhat of a challenging problem for people who are unfamiliar with search engine optimization.

To fix both SEO problems above, you’ll need to follow the instructions below.  Here is how Tampa SEO would fix the above two problems:

A. Open your .htaccess file
B. At the bottom of the .htaccess file, copy and paste the following code:

# BEGIN WordPress

RewriteEngine On
RewriteCond %{HTTP_HOST} ^yourdomain.com [NC]
RewriteRule (.*) http://www.yourdomain.com/$1 [L,R=301]
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]

# END WordPress

C. Continue to read the next suggestion on WordPress SEO tips.

WordPress SEO Tip #3: Make sure that you have tracking enabled so you can tell if your WordPress website has improved in SEO.

The beauty of the internet is that tracking your return on investment (ROI) on your marketing activities has never been easier.  Setting up visitor tracking with Google Analytics is an absolutely crucial step in getting your WordPress website search engine optimized – because if you don’t understand what SEO activities are working, then why bother spending any time at all?

To be clear, Tampa SEO is not saying that you will gain an organic boost in the search engines by installing Google Analytics.  We’re only saying that we need to have tracking installed in order to understand your organic SEO optimization for your WordPress website.

So here’s how to install Google Analytics to your WordPress website:

A. Log into your Google account and sign up for Google Analytics.  If you do not have a Google account, create one.

Wordpress SEO

Signing Up for Google Analytics is a Must for WordPress SEO.

B. Set up your website profile in Google Analytics.
C. In a new window, download Google Analyticator.
D. Install Google Analyticator and sync your Google Analytics profile with Google Analyticator.  If the sync fails, manually enter your UI ID into the Google Analyticator settings.



WordPress SEO Tip #4: Install Google Webmaster Tools.

This step should be self explanatory.

WordPress SEO Tip #5: Install Bing Webmaster Tools.

This step should be self explanatory.

WordPress SEO Tip #6: Install and Configure the SEO Ultimate for the maximum SEO control of WordPress.

SEO Ultimate for WordPress has over 20 different controls for maximum SEO controllability on WordPress.  It seamlessly works with WordPress 3.0 and above and can be compatible with most WordPress templates.

Remember these tips when using SEO Ultimate for WordPress SEO:

  • Add a great title tag and meta description to every single WordPress post
  • Keep your page titles below 69 characters and your description under 160 characters
  • Go through SEO Ultimate one by one and make sure that all of the settings look OK. If you’re not sure, please contact Tampa SEO

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Posted in: Blog, SEO Advice, Tampa SEO by on May 11th, 2011 Comments (1)
One Response to “Tampa SEO Discusses SEO for WordPress”
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