Tampa SEO has always been asked the question, “How can I advertise my business locally here in Tampa using the internet?”  After the 100th time we were asked that question on local SEO, we decided to blog about it.  It’s about time, huh?

Advertising your business online and optimizing for local SEO is one of the best ways for your Tampa business to receive optimum traffic and search engine optimization results.  This is also a great place to invest some marketing dollars into paid search, as the keywords will often be less expensive and there is usually less competition.

We’ve compiled a list of online marketing verticals to engage with for a business here in Tampa, FL.  Tampa SEO recommends all of these verticals listed, and we truly want to see your business interacting with each and every one for maximum SEO results.

Here’s 6 ways to get your Tampa business listing to be higher in the organic search results.  We’ve sprinkled in a few paid advertisements as well!

1. In order to be competitive, your business MUST have a presence on Google & Bing’s local listing service.

If you don’t have a local listing, you can be sure that your competition has one and is beating you out in the organic search results for Tampa, FL!  Google and Bing local results are the single easiest way for your website to gain more traffic via local searches.

At the time of writing this blog article, we were unable to list our clients via Bing local listings due to bugs that need to be worked out in Bing’s system.

2. Tampa businesses should be using Yelp to gain traffic and organic SEO visibility.

Yelp is an extremely effective way of advertising small businesses in Tampa.  As stated on Yelp’s home page, “Yelp is the fun and easy way to find and talk about great (and not so great) local businesses.”

That “not so great” factor is key.  Make sure you’re managing and maintaining your Yelp listing constantly so that you do not miss any potentially negative reviews from disgruntled customers, past employees, or your competition.  Managing your reputation on Yelp is very important.

Adding your local business listing to Yelp is pretty easy.  Fist, check to see if they already have a listing for your business.  If they do having a listing for your Tampa business, then you’ll need to claim that listing in order to manage it.  If they do not have your business listed, you’ll need to get it listed.  Head over to Yelp’s Business Listings page.

3. CitySearch is a great way for a business in Tampa to get the word out about their company.

CitySearch is a great way to advertise via local search results, national search results, and other marketing verticals.  You are able to present special offers to targetted consumers, manage a portion of your online reputation, and more!

Advertising is affordable as well.  If you are on a tight budget, you are able to decide how much you’d like to spend – from $299 to $1500.  Any amount spent here will be worth its weight in gold.  Tampa SEO highly recommends CitySearch.

4. Have you been advertising on Craigslist yet?  You should be!

Traffic for CraigsList.org

Traffic for CraigsList.org

According to Compete.com, Craigslist.org receives a ton of traffic each month – over 50 million page views a month!  Now that’s a TON of traffic.  Don’t you think you should be receiving your slice of the pie?  Tampa SEO sure thinks so!

Now, you don’t necessarily need to be placing your ad under “Internet Services” every single day.  You could be doing so much more!

  • Interacting with the forums
  • Interacting with local events
  • Posting your ad in the local services section once every 45 days
  • Searching for anything on Craigslist that your business can help with

Craigslist can definitely help you drive traffic and new customers to your website.

5. Have you considered using Groupon?

Most of Tampa SEO’s clients have at least entertained the idea of using Groupon, and some might have taken steps to test it out.  Groupon is a great way to advertise your Tampa business to consumers, but you’ll need to make sure you have crossed your “T’s” and dotted your “I’s” – otherwise, this could be a complete disaster.

We could have an entire post dedicated to just Groupon!

Besides Groupon, here are a few other competing services:

  • LivingSocial
  • Tippr
  • Yelp’s Deal of the Day
  • Dealpop

6. Facebook, Facebook, Facebook!

Tampa SEO always recommends that Tampa businesses take advantage of advertising on Facebook.  Here’s why:

  • Facebook is extremely cost effective
  • Facebook allows you to market your business to your exact demographic
  • Facebook starts “word of mouth” advertising organically
  • Google & Bing take Facebook into organic SEO consideration

Tampa SEO knows you’re busy – why not hand over your search engine optimization and search engine marketing over to us?  Call us today!

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Posted in: Blog, SEO Advice, Slider by on June 1st, 2011 Comments (1)
One Response to “6 Steps to Better Local Search Results in Tampa”
Tampa SEO Discusses How Panda Revolutionizes SEO June 28, 2011 at 8:38 pm

[…] 6 Steps to Better Local Search Results in TampaTampa SEO has always been asked the question, “How can I advertise my business locally here in Tampa using the internet?”  After the 100th time we were asked that question on local SEO, we decided to blog about it.  It’s about time, huh? Advertising your business online and optimizing for local SEO is one of […] […]

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