Do-it-yourself Pay-per-click

Tampa SEO offers affordable and cost-effective pay-per-click (PPC) campaign management but also can give you a few tips on how to do-it-yourself. The PPC process takes some time to get familiar with but allows you to get instant rankings for dollar amounts where organic search can take months to produce desirable results. Without getting into weighing the pros and cons of organic SEO and PPC we will dive into some effective practices for PPC you can implement on your next campaign.

Getting Started with PPC

First off let’s discuss the PPC source we are going to be analyzing. Tampa SEO recommends using Google’s AdWords for your PPC advertising as it will provide more exposure than Bing or Yahoo. AdWords is a way to create brief online advertisements that will appear in the search engines when a searcher types in something relevant to your service/product. You only pay for the service when someone clicks on your ad, hence the name “pay-per-click.”

How Does the Google AdWords PPC Process Work?

The process is three-fold:

1. Create Ad- Select keywords that represent your business that you think searchers will be looking for when looking for your products or services.

2. Appearance of ads on Google- When people search for the keywords that are the same or similar to the ones you have selected, your ad will appear above the search results or alongside them. The beauty of AdWords is that your ad only appears when your audience is already searching for your business’ products or services.

3. Get Business- As the ads appear your calls-to-action will prove useful as your customers will click the ads to be directed to your website.

PPC Keywords

As with all things in search engine marketing your keywords will prove vital to your success. Your first step is to utilize the free Google AdWords Keyword Tool. You can develop a keyword list either by putting in a competitor’s website, a category, or listing keywords or phrases relevant to what your business offers. This tool will develop long lists of keywords and detail the competition, global monthly searches, local monthly searches, and the cost you will pay per click.

Tampa SEO recommends looking for low-competition keywords or phrases with low cost-per-click if possible, especially in highly competitive markets. Your budget will dictate how much you spend and the more competitive the keywords you choose the more you can expect to pay for the cost-per-click. You can limit your daily expense so that once your set dollar amount is hit your ads stop running.

Measuring Your PPC Campaign

The point of your AdWords is to make money to justify your advertising efforts. This is where measuring your campaign comes into play. Google will provide you with analytics to let you know how your ads are doing but you as the website owner will be the one that sees any substantial increase in sales.

  • If you are making a good ROI then you have done well with your ad and should continue.
  • If not, you should reanalyze your ads to see if they can be improved or compare them to your competitors.
  • Set goals before you begin and make a determination on how you wish to measure your success.

For more help with your campaign Google has lots of resources to help newcomers and answers lots of FAQs. If PPC seems too daunting consider hiring Tampa SEO to manage and implement your campaign to ensure great results on your online advertising efforts.

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Posted in: Blog, Internet Marketing Tampa, SEO Advice by on October 31st, 2011 Comments (0)

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