Employing a good SEO campaign for your images is a great way to increase your organic search engine optimization. Optimizing your images on your webpage, blog, or article cannot be overlooked. Tampa SEO will provide some tips as to how to best search engine optimize your images for the search engines and maximum SEO benefit. Image search engine optimization should be considered an integral piece of your on-page optimization efforts as things like url structure, anchor text and descriptive tagging can all play roles in your efforts just as the webpage itself.

Besides finding a great image that “speaks” the message of the webpage there are also some important factors Tampa SEO considers when optimizing images. Your images alone can create backlinks and provide another reason for people to share your webpage.

Tampa SEO Image SEO Tip #1: Images Should Contain Keywords in the File Names

As with most text Tampa SEO suggests utilizing keywords to describe things. The titles of your file names should also be included in these descriptions.

For example if you have a picture of a blue Ford mustang don’t leave the title of your image to read something like “09907.jpg.” This does nothing for the search engines as far as indexing your image is concerned. Instead rename the image to “blue-ford-mustang.jpg” and you will be indexed appropriately.

It should be noted that Google suggests placing your images into one folder on your site instead of scattered throughout.

Tampa SEO Image SEO Tip #2: Create Descriptive Alt Text or Tags

Alt text or tags will help the search engines determine what your image is all about. Because search engines cannot “read” the context of your image you can help them by describing what your image is about.

Again, be sure to use keywords but not to overstuff them.

Another good practice is to use different keywords than used in your file name to hit the various different phrases. For examples an alt text can read “blue 2007 ford mustang GT.”

Tampa SEO Image SEO Tip #3: Using Images as Links

Often Tampa SEO uses images as links in conjunction with anchor text on a page. Use keywords that describe the image and the page that it is linking to.

Make sure that the content surrounding your image reflects the names you have worked so hard to optimize. This also applies for pages that your image is linking to.

Having matching content tells the search engines that your image and text are related and that you have provided good information that is relevant in all areas.

For useful places to find images consider using Google image search, Flickr, iStockPhoto or Getty Images. Most of these sites provide great images that are free and can be found with simple search features.

Your goal should be to get your image to show up in Google image search as this can lead to increased traffic and even conversions.

Please enter your information below and we’ll send out our SEO pricing guide to you.

[contact-form 1 “Contact form 1”]

No thanks, just give me the dang SEO prices.


Posted in: Blog, Image SEO by on October 6th, 2011 Comments (0)

Comments are closed.