Title Tags are one of the most fundamental pieces of a properly optimized website. They are a part of the on-page or on-site optimization and can play an important role in how your website is indexed. To see an example of a title tag simply search for “NFL” and you should see the NFL.com website come up in the first ranking. Their title tag reads “NFL.com – Official Site of the National Football League.” You can think of a title tag as a chapter title in a book that will reveal what that chapter is all about. In websites they tell the search engines and searchers what a particular web page is about. The title tag of the homepage of the website is like the title of the book, encompassing all that is involved in the pages that follow. Title tags are also located at the top of your browser.

What is a Title Tag?

In code the title tag looks like the following:

  • NFL.com – Official Site of the National Football League

This piece of code is indexed by search engines and allows them to know what you think is the relevant information they should be indexing you for. In a sense it tells them the relevance of your web page and this is why it is regarded as the most important of all HTML tags.

How to Use Title Tags

Tags can be utilized for maximum benefit and Tampa SEO will show you how. We will go over the following keys in title tag usage including: length, keyword usage, formatting and use of unique titles.

Best Title Tag Length:

Title tags cannot be too long or all the information inputted will not be indexed by the search engines. This is why creating them takes some creativity and practice. Tampa SEO recommends 8-10 words and/or limiting your characters to around 70.

Best Title Keyword Usage:

Title tags are where all the knowledge you have about keyword use and implementation is particularly important. You will want to use the most highly searched keywords targeted to the content on your web page. Use the words at the beginning and the end of your title tag as much as possible.

You should avoid just pumping keywords into your title tags as the search engines will catch on and likely not reward you for your efforts. Also, use the same keywords in your content as in your title tag so the search engines see that the page is actually about what you say it is.

Best Title Tag Formatting:

Proper formatting involves where to place your brand name within the title tag and how to construct your title tag. In the NFL.com example they have placed their brand name first because it is highly recognized and credible. Tampa SEO suggests smaller brands or businesses place their brand name at the end of the title tag and the relevant keywords at the beginning. Use a bar (|) to separate thoughts in the title tag.

For example:

Search Engine Optimization | Tampa SEO


Search Engine Optimization | www.tampaseo.com

Unique Title Tags:

To avoid duplicate content issues each title tag on each page of your website should be unique. If you have content that is the same try using variations of keywords or consider lumping content together on one web page.

If you still have questions about good title tags or other effective SEO practices search for the keywords you are trying to rank for and see how your competition is doing it. Or get professional help from Tampa SEO for all of your search engine marketing campaigns.

Please enter your information below and we’ll send out our SEO pricing guide to you.

[contact-form 1 “Contact form 1”]

No thanks, just give me the dang SEO prices.


Posted in: Blog, Content Creation, SEO Advice by on October 13th, 2011 Comments (0)

Comments are closed.