Tampa SEO Answers- Why Is Content so Important in SEO?

Google’s Matt Cutts has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester has said “all SEO ranking signals revolve around content of some kind.” So why all the fuss about content and why does my website need so much of it? Tampa SEO helps to investigate this SEO factor.

Content & Keywords

The use of keywords in your content will help to deliver your website’s result in the search engines. If you correctly use your brand’s keywords then you can be picked up by the search engines for the products and services that you are selling. The more content you are writing about your products or services, the more opportunities you have to show the search engines that you have produced content that they should be indexing. Use empirically researched keywords and their variations throughout your content so you can attempt to rank for all of them.


Google’s latest algorithmic update, Google Fresh, has placed a lot of emphasis on fresh content. This means that websites that are constantly publishing fresh, relevant, industry news are more likely to get picked up by the search engines and have more traffic reaching their websites. Tampa SEO recommends making attempts to publish industry news as it happens to become a source of information on the web.

Internal Link Structure

Producing new content helps with your internal link structure and helps emphasis the keywords that you are trying to rank for. Every time you post a new blog, webpage or social media post make sure to link it back to other existing pages with keywords that are relevant and that you are trying to rank for.

Search Engine Indexing

If your website is constantly publishing new and fresh content the search engines will learn that they should be indexing you more frequently. This is good for SEO and they will begin to understand that you will be a source of information online in your particular niche.

User Experience

Trust & Authority

Tampa SEO always emphasizes that content should really be designed with your customers in mind although it helps with your SEO efforts. Continue to write content for your customers in your natural voice and avoid writing like a robot just to stuff keywords into your content. The goal of your content should be to establish yourself as an authority and develop trust with your readers so they feel comfortable doing business with you. In another Google quote they said that “our site quality algorithms are aimed at helping people find high-quality sites by reducing the rankings of low-quality content.” Write good content frequently and it will pay off in the long term.

Need help writing quality content? Tampa SEO can help!

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Posted in: Tampa SEO by on November 21st, 2011 Comments (0)

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