Will My Business Benefit From SEO Services?

Tampa SEO is approached by a lot of businesses in the Tampa, FL for local or national SEO services as they know or have been told they need SEO to help market their businesses. If you are a business owner who has a website or small web presence and are unsure whether you should make an investment in the online sphere we will try to help you. For some businesses it can be obvious that they need SEO to help them rank and get business and yet for others the benefits may not be so cut and dry. Tampa SEO explores some questions that will help you to decide if SEO is right for your business.

Do You See Benefit In Website Traffic?

If you can clearly identify a correlation between website traffic and positive business results than you may need SEO. For example, a public works construction company derived all of their business from bidding. For this reason they never thought and you probably wouldn’t think they need SEO. After we designed them a proper SEO-friendly website and did some basic marketing they were getting calls from previous municipalities who said “I didn’t know you guys offered that service please place a bid next time we need that service.”

The above example is a good representation of how having a website and marketing can attract others to your business.

Would Your Clients Expect To Find You Online?

If you can answer “no” to this question then you may not need SEO. If you answered “yes” then you can benefit from SEO services. If your business, products, or services are being looked for online then SEO will make it easier for your clients to find you. For example let’s say you sell pet supplies in Tampa. SEO can help you get found a number of ways including when a searcher types in “pet supplies” or even when they type in “dog food.” Google and the other search engines do a good job of producing search results that are local to the searcher so that they can find businesses that are within reach. A business with a SEO campaign will get found for a variety of different terms (keywords) related to their business.

Is Anybody Searching for My Services?

This can be a more empirical question than a guess. Although it may be easy to say “no, no one is searching for my business online” there is a free way to check. Google offers a keyword tool that allows you to research the amount of searches nationally and globally for terms you type in and gives you related terms and their search numbers. Before you discount SEO for your business do some quick research and find out how many people are actually searching for the terms that are related to the products and services your business provides.

Will You Benefit From Qualified Leads?

At Tampa SEO we develop our clients’ SEO strategies so that they are found by potential customers who are actively looking for their products or services. This is called a qualified lead because we are attracting people who are already looking for the services of our clients and finding them. That said, if you can benefit from this type of direct marketing you likely can benefit from SEO.

Still not sure if you can benefit from SEO? Contact Tampa SEO for a free evaluation.

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Posted in: Blog, SEO Advice by on January 11th, 2012 Comments (0)

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