Designing a Killer Footer with Tampa SEO

Footers are a piece of nearly every website that can provide useful internal links and allow for anchor text optimization. They are usually a repeat of the primary navigation and often contain legal jargon such as copyright information and a privacy policy. Although the items in footers are not something that gets a lot of clicks, they should still be designed appropriately with the goal of improving user experience and not devaluing your SEO efforts.

Tampa SEOs Tips for Designing a Footer

Don’t rely on your footer for SEO– Yahoo and Google have suggested that footer links may be devalued so it is wise not to make these the primary places for links to exist. Remember that the first links on a page are the links whose anchor text counts so work on the anchor links in the content and don’t focus it all in the footer.

Do use your footer as a resource for link placement– Although you don’t want the links in your footer to be the focus of your SEO efforts you do want to place useful links here that help the user experience. Your footer should contain information that is relevant to your website. For example if you are a dentist you may want to create a footer with the following information:

  • Address and Phone Number- This helps with SEO because it will be listed on every page
  • Five or six Popular Treatments
  • More info section: Contact Us, Blog, About Us, News

Organizing Your Footer

Your footer should be very clearly laid out and organized in such a way that it makes it easy for the eye to follow. You should include your most popular topics or topics that you would like to bring the most attention to.

Keyword Usage

The anchor text you use in your footer should utilize your most highly targeted keywords. Again using the dentist example you may want to include the following keywords in your “Popular Treatments” section:

  • Dental implants
  • Veneers
  • Teeth Whitening
  • Invisalign

What to Avoid in Your Footer Design

Your footer design should complement the rest of your website, not take away from it. Use matching color schemes or contrast but with taste. Try to avoid placing every page from your website into the footer, it looks bad and having over 100 links on a page is considered bad practice. Additionally creating a footer with the whole site’s info is time consuming and this time can be spent creating better link structure throughout the pages.

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Posted in: Blog, Content Creation, SEO Advice by on January 3rd, 2012 Comments (0)

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