Creating Effective Landing Pages with Tampa SEO

When it comes to taking efforts to convert visitors on your website, your landing page will play a key role in how effective you will be. Once a user is taken to your landing page they will decide, in a matter of seconds, if they want to stay on your site and if they perceive your site to be a good resource for the information they are looking for. Given the importance of your landing page, Tampa SEO stresses how critical it is to your ROI and your SEO efforts as a whole. Learn more about how to maximize your landing page with Tampa SEO.

What Is a Landing Page?

A landing page is the page on your website a person is taken to that is related to the search terms they used to find you. This page can include a number of different things about your business including:

  • Products or services
  • Information
  • Educational content
  • Company news
  • Reviews
  • Pictures
  • Pricing information
  • Etc.

What are the Goals of your Landing Page?

Tampa SEO always tries to figure out the goals of our clients before we design a landing page, not vice versa. There can be many different landing pages for each topic on your site and each landing page will have to be catered to the goals of that page. For example, landing pages often have goals such as:

  • Getting a user to sign up for a newsletter
  • Become part of your mailing list
  • Sign up for your RSS feed
  • Communicate why your brand or product is better than your competitors
  • Provide contact information
  • Obtain leads

How do You Achieve Your Landing Page Goals?

To achieve your goals on your landing page(s) you must first take into account basic SEO factors as well as call-to-action content. Keyword optimization in your content, title tags, pictures, and links will be key to set the foundation to be found by the search engines. Be sure that your biggest text, generally your H1 tags, provides attention-grabbing language that offers solutions to your users’ issues. For example, if you sell vacuums, explain how your product will make their life cleaner and easier. Utilize your landing pages to capture your audience’s attention and keep them on your site.

Other Landing Page Considerations

An additional characteristic of landing page design is where the attention of your visitors is drawn. Human eyes are drawn to the top left of a website so you will want to make this area the most compelling either with pictures or calls-to-action. Also remember that the eyes naturally travel from left to right so keep this in mind when implementing content or pictures.

For more information on landing page design contact Tampa SEO today.

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Posted in: Blog, Content Creation by on February 24th, 2012 Comments (0)

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