What Social Media Networks Are People Really

Using?

Have you ever wondered what social media sites people are using? This data can help you to analyze where to put your time in attempts to connect with the appropriate audience. Tampa SEO wants to help you focus on your demographic so we have compiled the following data so that you can see who is using the networks that your potential consumers are on. We have broken the data down between gender, age, education, and household income.

FACEBOOK

Gender: The majority of Facebook’s users are female although the number is pretty close, 57% to 43% respectively.

Age: Surprisingly, the age group 45 or older makes up the majority of Facebook users, coming in at 46%.

Education: Most users have either attended some college or have a degree, 57% and 24% respectively.

Household Income: Most Facebook users fall in the $25,000 to $49,000 and $50,000 to $99,000 income range, 33% and 47% respectively.

TWITTER

Gender: Like Facebook, women make up the greater percentage of users at 59%.

Age: 0-24 years, 19%; 25-34 years, 23%; 35-44 years, 25%; 45+ years, 33%. This represents that most Twitter users are mature adults.

Education: A large number of Twitter users appear to be in college or have some college education, with 59% taking a stronghold on this demographic.

Household Income: Twitter users are made up of mostly users who make between $25,000 and $99,000, with 75% of users falling between these income levels.

GOOGLE+

Gender: Men dominate Google+ with 71% usage.

Age: Of these users, 50% are less than 24 years old showcasing the youth of this social site.

LINKEDIN

Gender: LinkedIn, the social network known for attracting business professionals attracts an equal amount of men and women.

Age: Not surprisingly, these businessmen and women are over 35, making up over 80% of this sector.

Education: Perhaps the most interesting thing about LinkedIn is that 50% of their users have a degree or graduate degree, making them the choice for the most educated demographic to connect.

Household Income: It appears that the majority of those degrees have paid off as LinkedIn users show the largest percentage of $50,000 to $99,000 income generators, at 50% of users.

Why Are People Getting Social?

According to the study, most people are using social media to connect with friends and family. The other popular aspect of the networks are people who wish to connect with others who share similar interests, make new friends, connect with noteworthy figures, and find potential romantic partners. Where are your potential business relationships spending time? To see the infographic with more data visit: http://mashable.com/2012/03/09/social-media-demographics/

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Posted in: Blog, Featured, Social Media Marketing by on March 14th, 2012 Comments (0)

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