What’s With All the Google Algorithm Changes?

SEO agencies and website owners have the difficult task of keeping with all the algorithm changes that Google and the other search engines bring to the table on the constant. The search engines generally do a good job of helping people to find the information they need quickly and conveniently and thus are always updating the search engines to reflect these methods. Google’s mission is to “Organize the world’s information and make it universally accessible and useful.” It is the people who unethically aim to produce high-rankings while lacking the content that represents what searchers are looking for who are big reasons for the constant updates.

Google & Over-Optimized Websites

Recently a Google rep discussed an over-optimization algorithm that was aimed at those people who abuse search engine optimization. Here is a blurb from the transcript:

So all those people who have sort of been doing, for lack of a better word, “over optimization” or “overly” doing their SEO, compared to the people who are just making great content and trying to make a fantastic site, we want to sort of make that playing field a little bit more level.

The above is an example of why Google is constantly updating the search algorithms. Essentially it is a way to make search better for everybody and bring the most beneficial results to the users. While not all the algorithms are done to combat this sort of unethical type of search engine optimization, many of the search algorithms as of late have been geared to combat sites that Google feels should not rank so well.

Google’s Push for Great Content

In line with Google’s constant approach to improve rankings for sites with good content they have also stated that sites that may not have large SEO budgets may be able to outrank sites that dedicate a tremendous amount to optimizing their sites. Sites that may have had great content but no SEO agency working for them had a small likelihood that their sites could rank well. Now it seems Google is trying to update its algorithms to determine what content is best for its users and bring that to them instead of a site that perhaps has more links, better title tags and better social media management.

What Is the Future of SEO Agencies?

So if Google is placing a huge focus on content and less on hugely optimized sites what is left for SEO agencies? A lot. Here is what the same Google rep said about the claim that Google hates SEO:

Google does not hate SEO, because SEO can often be very helpful. It can make a site more crawlable. It can make a site more accessible.

So the same sorts of things you do to optimize your return on investment and how well something spreads virally or socially is the exact same sort of stuff that often works well from a search engine perspective.

So there you have it. Google says SEO is still good and useful. Unethical SEO, the kind that tries to manipulate ranking factors, is frowned upon. To learn more about how an SEO agency can work with you towards keeping up with the algorithm changes and help you rank contact Tampa SEO today.

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Posted in: Blog, Content Creation, Featured by on April 17th, 2012 Comments (0)

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