Hi Google Do You Trust Me?

Tampa SEO talks to its clients a lot about trust signals and why they are important to the search engines and the people who visit their websites. Trust factors make sense because Google itself often provides guidance on building high-quality sites and this advice often covers trust. Let’s take a look at four trust areas that you can look at yourself to determine if you are telling the search engines your site is not worthy of top rankings. The main trust signals are identified as the following:

  1. Expertise
  2. All-inclusiveness
  3. Value add
  4. Sloppy Content

Expertise

Google begs the question: Is the content on this site written by an expert or is it shallow in nature?

When you are truly digging for information on a topic and are reading through blogs or articles to find it you can always measure the grasp of knowledge of the author themselves. If the author seems like an expert on the topic this will come across in their writing. When they are not, this will also come across.

This is not to say that the authors of your content must be well-known figure heads within your industry. Rather if you are trying to represent your brand online via your content it makes sense to offer content by people who really know what they are talking about rather than people pretending to be experts. This is the internet; there are plenty of people pretending to be things they are not. It is the ones who show their expertise that will get the attention they deserve.

All-inclusiveness

Google begs the question: Does the page provide substantial value when compared to other pages in search results?

This is a problem that most sites can fix easily by investing more time and effort into their content. When seeking to rank think not of the search engines first but of the end user and the information that they are seeking. When you figure out what it is the end users want, compare your site to that of the leading (highest rankings) websites and make sure that your content includes more information – pictures, text, video, etc – than your competitors. This all-inclusive approach will mean that your users will not need to venture elsewhere to find the information they need because it is provided on your website.

Value-add

Google begs the question: Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?

When Google seeks to find a value-add in your content they are looking to see if you are trying to write content for the sake of ranking or for the sake of providing value to your readers. This can be evidenced by sites that have similar articles or pages on the same topics. If this sounds like your website you may be giving the appearance that all you care about is rankings and not your audience.

Google understands synonyms and the overall meaning of words and phrases; it is ok to adopt a more natural writing approach littered with a few hints of what you are trying to rank for. The all-out attempt to write entire sections of websites on one keyword is an anti-trust factor that will have unwanted effects.

Sloppy Content

Google begs the question: Does this article have spelling, stylistic, or factual errors?

Have you ever been approached by a guest blogger with an article that was clearly not proofread? Is this the sort of article that you think your audience will find particularly insightful or do you think they will get hung up on spelling and grammatical errors? If you are not a fan of grammar errors you are not alone. Neither are your visitors and neither is Google. Before content goes up on your website have it sift through another pair of eyes to make sure it is error-free and gives the impression that it was developed by educated, trustworthy professionals.

To get help with additional SEO-related trust factors, contact Tampa SEO today.

 

Posted in: Blog, Google, SEO Advice by on June 24th, 2013 Comments (0)

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