I Got Hit by Google Penguin Now What?

If you got hit by the recent Google Penguin algorithm it probably means that one of your primary problems is a spammy backlink profile. You can see what Google considers spammy by taking a look at the Google Quality Guidelines which are said to “help Google find, index, and rank your site.” Google has recently posted some information on Backlinks and reconsideration requests that we will analyze to help you understand what to do if you were hit by the Penguin algorithm.

When You Should File a Reconsideration Request?

One tell-tale sign that your site has violated Google Quality Guidelines is from a notification to you in Google Webmaster Tools. That is the first place you should look if you think you got hit by the algorithm. If this is the case, do what you can to make sure your site no longer violates the quality guidelines and then submit a reconsideration request.

What If I Think I’ve Been Hit but Have No Signs on Webmaster Tools?

If you don’t have a spam notification from Google Webmaster Tools look at your Google Analytics to see if the days of the Penguin algorithm updates coincide with decreases in traffic:

  • Penguin 1- April 24, 2012
  • Penguin 2- May 25, 2012
  • Penguin 3- October 5, 2012
  • Penguin 4- May 22, 2013

If they do, it is likely that you got hit by Penguin. If you verify this is the case then you should try to check your site against the quality guidelines as well as begin to build new, quality backlinks to your site. Tampa SEO has had clients who have gotten hit by Penguin who greatly benefitted from a robust linkbuilding campaign. There is no need to file a reconsideration request if you don’t have a notification from Google saying your site was penalized.

Cleaning up Your Backlink Profile

Tampa SEO wrote in a recent post how to look at some of the factors of how and why websites got hit by the algorithm. Take a look at this post and learn why the following are signals for a spammy site:

  • Sites with text links using exact match anchor text
  • Comment spam
  • Article marketing
  • Links from inappropriate sites

For help analyzing your backlink profile and identifying unnatural links contact Tampa SEO today and we can help you get back on the path to success.


Posted in: Blog, Google by on June 24th, 2013 Comments (0)

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