How to Segment Your Website, Blog, and Facebook

If you are into online marketing you likely utilize the many resources of the web such as your website, blog and Facebook to help your business gain more visibility. Trouble with most businesses is that while they have these tools working for them, they do not have them working in cohesion and are not reaping the maximum benefit that they could if they segmented all of these avenues separately. Let’s take a look at how Tampa SEO advises its clients on how to use, segment and compliment the efforts of websites, blogs and Facebook.

Website Segmentation

Your website for starters is your online business card and the place most people will go to learn more about your products, services and staff as well as previous work. Therefore, your business website needs to cater to people who know you already as well as those people who you want to know you. The people you want to know you will come from search engines, so SEO should be a major part of your online marketing efforts as well as budget. Here are some do’s for you website that you should exclusively segment to your main selling tool:

  • Product information– This is where you really sell your prospective consumers on your products and services. Tell them through your content (words, pictures, videos, audio, etc) how your products will benefit them and how they solve a problem in their lives. People expect to be sold on a website but not so much on a blog or Facebook.
  • Company information– When you are making a decision to give a company money don’t you want to know who they are? The company information page, often an “About Us” page, should indicate the trustworthiness of your business and/or its people.
  • Call-to-actions– Every page website should include a call-to-action to guide the user where to go.

Blog Segmentation

Your site is for selling, your blog is for showcasing your expertise and ‘giving it away for free.’ In your blog, do the following:

  • Write relevant topics– The best blogs provide the users comprehensive information on topics that are relevant to the products or services being sold. Although they do not actually promote these products, they promote knowledge and trust in the brand.
  • Lead by example– Your website might be the place that sells widgets but your blog is the place that shows how widgets change people’s lives. Educate or entertain your consumer to keep them coming back for more and helping them to identify you as their main resource for related information.

Facebook Segmentation

Facebook business fans are generally people who do business with you already or want something free from you. To cater to these people:

  • Keep them entertained– Skittles doesn’t sell Skittles on their Facebook page, they sell fun. Use pictures, videos and links to your blog or website content to keep people involved but stimulate their visual senses first.
  • Don’t oversell– This is what your website is for. You can make references to your products or services but people really want to see the cool stuff that your company is involved in. For example, a gym could showcase a testimonial video of an extreme weight loss success story. This satisfies the visual element, shows how beneficial your services is, and builds trust in your products.
  • Discounts or coupons– People want free stuff on Facebook. Give away relevant business items, provide coupons or give discounts to participating Facebook users. Aside from the fact that they may do business with you already, people want to get things for free.

To learn more about segmenting your Internet marketing tools and having them work together, contact Tampa SEO today.


Posted in: Blog by on June 20th, 2013 Comments (0)

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