Should My Business Be Advertising With Facebook?

Facebook announced recently that their advertising base reached over one million active advertisers this past June. With the growth in Facebook advertising it appears that many business owners feel that a strong social media presence can help result in increases in fanbase, more likes and engagement, and perhaps amplify the percentage of new customers who come through Facebook. So with all this fuss over Facebook advertising does this mean that it is right for your business?

Small Business on Facebook

According to Facebook, the importance of small business advertising on their platform is more important than ever. Here are some statistics they published to emphasize this point:

  • There are more than 2 billion connections between local businesses and people.
  • In an average week, there are more than 645 million views of, and 13 million comments on, local business Facebook pages.
  • Roughly 70 percent of monthly active users in the U.S. and Canada are connected to a local business on Facebook.

How Do Facebook Ads Work?

Facebook ads are designed for companies that already have a business page and want to connect with people who are aligned with their business offerings. Facebook says that people who like your page spend an average of two times as much as customers who aren’t connected to you on Facebook. In this regard, one of the most valuable Facebook advertising tools can be the “Get More Page Likes” ad. In addition to ads that drive more likes, you can also:

  • Promote page posts
  • Get new users to install your apps
  • Increase attendance to your Facebook Event responses

After you set the ads up, Facebook helps present the ads to the best demographics to help you reach the right people. If your budget is big enough, you will be able to reach all of these potential customers through your ads to ensure the best return. For example, after you have chosen a specific audience for your ad, Facebook will show you the total estimated audience size along with info about their location, age and gender. You can use these features to broaden or narrow your target audience, making for a robust advertising platform on the world’s largest social media network.

To get more help with social media management or creating ads on Facebook, contact Tampa SEO today.


Posted in: Blog, Facebook by on July 9th, 2013 Comments (0)

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