Tampa SEO Brings You Maximum ROI With Our Paid Search Engine Marketing & Digital Media Buying Masterminds

Tampa SEO is all about the search engines – which means organic search is only one portion of your total search engine marketing strategy.  By focusing your business on a small demographic location like Tampa, FL, we can plan a search engine marketing (PPC) campaign that will be perfectly suited to bring you new customers.  Here’s a few common pieces of all PPC and search engine marketing planning:

  • Keyword research
  • Demographic research
  • Display ad/banner ad strategy
  • Re-targetting campaign strategy & implementation
  • Local paid strategy & management

What is the Difference Between PPC and SEO?

Most Tampa businesses ask us this question when we first explain our service offerings to them.  SEO stands for “Search Engine Optimization,” while “PPC” stands for “Pay Per Click.”

Both are considered to be part of SEM, which stands for, “Search Engine Marketing.”  SEM is the process that a marketing agency like Tampa SEO will use to get your business higher up in the search engines, which will inherently bring more visibility, more customers, and more sales.

PPC (Pay Per Click) is a paid method for “buying” your way to the top of the search engines, while SEO is a longer, more tedious process of convincing the search engines that you’re the best, most informative, and most trusted result to display for the query searched.

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